Alibaba Mobile App

Redesigned the entire experience of Alibaba mobile app by implementing a global design strategy and system to ensure success in North America and beyond. Our scope covered:

• E-commerce platform (190+ Countries, $109.5 Billion in revenue)

• Search (40+ industries, 5,900 product categories, 70,000+ brands)

• Instant messaging (

  10M+ active buyers,

  300k+ daily inquiries)

• Social media (150K+ verified sellers,

  150M+ registered members)

• Artificial Intelligence (24/7 instant response,

  30% US buyers,

  70% global buyers)

Client: Alibaba

Agency: Fantasy

Role: Design Director