User Persona For Aura-Fashion Brand

Meet James Matthews, a 32-year-old New York City marketing executive earning $75,000 - $100,000 annually. Style, sustainability, and versatility define his fashion choices. James shops online for quality couture apparel and accessories, values ethical brands, and actively engages with social media influencers for fashion inspiration and the latest runway trends. He maintains a balanced diet, enjoys specialty coffee, and frequents trendy eateries. His diverse music taste, discussions on fashion and sustainability, and interest in art and architecture shape his lifestyle. James prioritizes premium, sustainable clothing that aligns with his values, keeping a keen eye on the latest trends in couture and runway fashion.