Wow Effect Mirage

Hi dribbblers,

Recently I was asked to share a personal golden chunk of advice how to start business/startup for Medium post.
So here we go. The main point is that the wow effect is a mirage and it doesn't worth any penny in terms of long lasting success. Practically proven ;)

As visual enforcement of the main idea, I created this illustration. Hope you like it ;)

Do you have your own golden rule of thumb you are following? If yes, it'd be awesome to hear your thoughts. So join the discussion ;)