Beauty Academy Visual Identity & Logo Design

The cradle of natural beauty 🌹 – beauty clinic in a modern scenery

Beauty sleeps in every woman, and the Beauty Academy will help to bring it out. It is a women’s brand that changes women’s approach to skincare and gives the opportunity to develop in the profession of cosmetologist 💄

Face of the company – logo of the cosmetic clinic

Inna and Anna, despite their effective business, had neither a logo nor their own visual identity. They wanted their brand to stand out from the competition. Trite elements of the image and colors were out of the question! 🙅

The brand logo was supposed to evoke associations with cosmetology, femininity and luxury. It should be elegant and preserved in a premium style, but with respect for legibility. We opted for the logo in the form of a logotype, which we provided in three aesthetic versions.

There could only be one winner… 🏆

The winning logo is a combination of the tall and narrow serif font "Oranienbaum" with the elegant handwritten font "Kapakana". It matches the fashion and beauty industry. Gentle strokes in the word "Academy" give the composition femininity.

Captivating & feminine – visual identity for the beauty industry brand

We've taken care of the new brand image – modern, fresh and professional, which will appeal to the people interested in skincare and educating themselves in this area.

We've created a complete visual identity along with brand book, which will allow to conduct graphically consistent online communication.