Silver Cup Coffee

🐎 Silver Cup is a new coffee shop concept set to open In Hilton Head, South Carolina. Not only is this going to be the Island’s first quality cup of coffee, but it’s going to come with a hell of a brand experience. A sort of microcosm of southern culture. Particularly horse racing and the “country club” aesthetic.

That sort of “high society” culture is exactly what Silver Cup intends to capture in their brand expression. But right when you think Silver Cup is adopting a stereotypical, old-school, highfalutin point of view, we want to turn that idea on its head. We want our polished look to be offset by a certain level of “self-awareness”. It’s a little like walking into a black tie event wearing a tuxedo t-shirt.