4 Cs

My design philosophy is pretty simple, I call it "The 4 C’s". This is the order any professional work I do should be made in.
Clear: The work’s concept is communicated clearly.
Clean: The work looks clean, finished, professional.
Creative: The work shows creativity; style, color, coolness, flash, etc.
Copyright: The work is copyrightable aka original. A fresh idea that is unique to this work. The start of a new trend rather than following one.