Price products - animated ad

Client:

Pruce, a brand that manufactures eco-friendly home and personal care products like handwash, dish wash, fabric wash,

floor cleaner etc.

Pruce is launching a new range of eco-friendly products. The products are made from non-toxic, biodegradable

ingredients with essential oils used for fragrance.

Brand Tone

 Witty&Creative

 Please refer the website to align with the tone and positioning

Brand USPs

 Certified eco-friendly

Target Audience

 Eco-conscious

 20 – 60 M/F

 SEC A+, A, B+, B – people who can afford a 2x spend on their home and personal care products as compared to

the chemical products.

 Parents especially mothers

 Geography: Tamil Nadu, Karnataka – Metros, Tier 1 cities

Problem Statement

 The brand is looking to launch its products across the above-mentioned TG and geography.

 Home and Personal care space is highly cluttered with brands who claim to be bio-degradable / Ayurvedic /

Natural but they still aren’t the real deal.

 The launch is across channels and needs to break this clutter through its messaging and visuals.