How To Sell Your WordPress Themes
With the widespread adoption of WordPress, many web designers have found themselves in a unique situation. WordPress’ theme functionality provides a way for designers to distribute their designs via easy-to-install, self-contained packages. Thanks to industry pioneers like Brian Gardner, WooThemes, and ThemeForest, there’s now a huge demand for high-quality themes.
👉 1. Create 2 (or more) Editions of the Same Design:
The first edition is the basic version and it’s free! There are no strings attached, it’s just a service you provide to users who like your work and can’t afford to pay for it. Ideally, it’s a simple theme with a great design but has no special features.
The second edition is the pro version. This is your free theme on steroids. Most theme creators will attest to the fact that users of their themes want customization. Many can’t afford $80 an hour for a seasoned developer, so try to incorporate those common requests into the pro version. It should have ALL the common variations: left sidebar, right sidebar, color schemes, title customization, custom homepage layouts, etc.
Users will be happy to pay $20 or $30 for a pro theme with a slew of features if the alternative is paying a developer a large sum to customize a similar product!
👉 2. Use WordPress.org For Visibility:
This is where you need to submit your free theme. Be aware that they may reject your theme if it doesn’t meet their standards. Also, they don’t allow footer links that appear spammy, so keep it simple. A link to your homepage or post about the theme will do fine and is generally allowed.
👉 3. Use Your Site as a Landing Page:
This is where the magic happens! After WordPress accepts your theme, you should have a flood of interested users visiting your site to learn more about your theme. While you’ll offer some great information about your free version and indeed offer it up for download, try using a service like BitBuffet.com to sell your Pro WordPress theme via PayPal. BitBuffet offers a way to sell digital products for as little as $5 a month and takes no cut from your sales.
Some Extra Tips: Try to design your theme around trends and popular designs. Keep them appealing to a large number of users. Submit your free theme to any number of these directories. Get eyes on your theme. On your landing page (where you sell your pro theme), try using Google Website Optimizer to increase your conversion rates.
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