A web app for creating impact measurement frameworks for B corps

Site

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Project Brief

The client engaged me to provide the UX / UI and UX strategy for v2.0 of the app, including ideating new features and designing the site architecture

Role

Lead product designer

Methods

I attended weekly briefing sessions and aggregated user feedback and business requirements to guide the design of the new features. I provided strategic guidance and flows, and created the design system.

I produced various high and low-fidelity interactive prototypes to demonstrate and test ideas with users, and help developers with final implementation

Deliverables

• UX Audit

• Design system

• User flows

• Low- and high-fidelity prototypes

• Development handover