McDonalds "I'm Lovn' It" Brand Refresh/Roll-Out

The new McDonald’s branding campaign elevates the visibility of the “I’m Loving it Campaign” via consistent visual cues in brand strategy, identity, advertising, digital, retail and environment. The following studies were used as a catalyst for the implementation of the brand refresh and in some cases utilized in the final roll-out. Completed at Leo Burnett’s Department of Design.