"Connecting" Social Media Campaign for Alcott Logistics

These designs were made to be deployed on the social media pages of ALCOTT, a freight company, to drive top-of-mind awareness and educate on brand offerings.

There were no specific requests other than the brand guide being respected. After the content calendar was released, the copy was examined, brief research into the industry and the style of design prevalent was carried out and the gathering of assets to be used followed. The biggest challenge was finding suitable stock photos for the project. A lot of photo manipulation was deployed to achieve the desired results.