LIT Creative Studios — concept

unused visual identity created for LIT Creative Studios — a professional studio concept (that ultimately did not open) that artists, photographers, film makers, podcast creators, etc. could rent out for a specified period of time. All spaces within were to be transformable, equipped with furniture, props and backdrops.

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This exploration plays with the idea of a physical space that cannot be easily defined. The mark itself is an 'impossible' shape — there are no clear boundaries, beginnings or ends, perspectives or points of view that make it work. Light dances throughout. Embracing the undefined reinforces the notion that the studio spaces would truly be a blank canvas for creativity.

work created with Launch