Moon Mortgage

Brand identity from atoms up

Think about buying a house on the blockchain. Moon Mortgage gives you just that. It serves as a broker for crypto-backed mortgages, linking crypto asset holders with potential real estate buyers.

The brand's innovative concept stems from its ability to transform digital assets into tangible properties. We decided that the central theme of the brand identity should represent atoms - the building blocks of matter - which influenced the creation of the brand slogan, as well as 3D and flat illustrations.

The main visual aspect is not only professional and reliable but also modern and exciting. Along the whole brand identity, we designed a landing page and promotional materials consistent with the brand's guidelines.

Dots symbolize atoms, which appear in four different sizes. Our 3D illustrations present a cloud of micro-atoms, while the brand materializes the digital assets into real objects, just like invisible atoms build materiality.

Branding: Aleksandra Badura

3D and Animation: Wiktor Buksza

Product design: Anton Matusevych • Ilnaz Khaziev

Art Direction: Wojtek Tymicki • Igor Kozak

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