Web Design: Shields Law
Shields Law - Delivering Legal Excellence in Cleveland
Project Overview
Shields Law is a Cleveland-based law firm led by Jamie Shields, an experienced attorney. The primary goal of this project was to create an intuitive, efficient, and enjoyable client-facing web design. The project spanned three months, aimed at addressing critical issues and enhancing the user experience.
The Product
Shields Law offers legal services, specializing in personal injury cases, real estate, and family law. The website serves as a platform for clients to access information about the services, contact the firm, and obtain legal guidance.
The Problem
The core problem identified was the outdated website design, which made it challenging for clients to navigate and access essential information. The user experience was subpar, potentially discouraging potential clients from seeking legal services.
The Goal
The goal of this case study was to redesign the Shields Law website, making it more user-friendly and appealing. We aimed to improve the client's experience, leading to increased engagement and conversions.
Understanding the User
User Research
To understand the user needs and expectations, I conducted extensive user research, including surveys, interviews, and web analytics. This research allowed me to gather valuable insights into user behavior and preferences.
User Summary
The Shields Law website caters to a diverse user base, including potential clients seeking legal services and individuals seeking legal information. Users often visit the site in search of specific legal information and assistance.
Pain Point
The main pain point users faced was the website's outdated design, which made it difficult to find relevant information. The lack of intuitive navigation and a cluttered layout further exacerbated the issue.
Problem Statements and User Journey
To address the identified problems, we created problem statements and developed a detailed user journey map, outlining the client's path from initial site visit to finding relevant information.
Problem Statement 1: "Users struggle to find relevant legal information on the website due to the cluttered and outdated layout."
Problem Statement 2: "Potential clients find it challenging to initiate contact with the law firm, hindering the conversion process."
User Journey Map:
User lands on the Shields Law website.
The user encounters the redesigned homepage with a cleaner layout.
They easily navigate to the relevant legal services section.
Contact options are readily available.
Users can quickly access the legal information they seek.
UX Structure
The UX structure aimed at simplifying navigation, improving content organization, and enhancing the overall visual appeal of the website. We also optimized contact forms and ensured clear calls to action.
The Impact and Lessons Learned
The redesigned Shields Law website has significantly improved the client-facing experience. Key performance metrics, such as reduced bounce rates and increased engagement, indicate the success of the project. Users now find it easier to access information, leading to an increased conversion rate for potential clients.
Lessons learned include the importance of aligning design with user needs, regularly updating web content, and ensuring an intuitive, user-friendly interface.
In conclusion, this UX case study demonstrates how a comprehensive redesign of a client-facing website can have a positive impact on user engagement and business outcomes. Shields Law now stands as a prime example of a law firm with an attractive, user-friendly web presence, setting the stage for continued growth and success.