Florida Apartment Scarcity Dashboard
Florida’s rapid growth requires a significant increase in new housing to keep its communities competitive and welcoming. The Florida Apartment Association (FAA) aimed to present clear and comprehensive data to the community and policymakers, ensuring that they understand crucial housing issues and make informed decisions. The objective was to make the data accessible and understandable for everyone, not just researchers.
Website: buildflorida2030.com
Role: User Research, Art Direction, UI & Interaction Design, Information Architecture, Frontend Engineering.
Tools: Figma, Jira, Github, ReactJS, SASS
Year: 2023
The process
Interviewed relevant stakeholders to understand requirements and define OKRs.
Researched best practices in data visualization tools and technologies, focusing on maps and graphs.
Defined users, created user flows and mapped out information architecture.
Created the style guide, design language and system from atomic elements to components.
Developed low-fi prototypes using Figma.
Developed the frontend (ReactJS, NextJS, SASS). Collaborated with backend engineers to integrate the frontend with the CMS.
Tested with alpha and beta users for accessibility and usability.
Fine-tuned the final product, adding custom interactions and fully responsive behaviour.
The outcomes
Delivered a responsive platform that displays a range of demographic data in a custom, interactive map. Users can explore data at the state, county and metro area level, as well as compare indicators across geographies.
All content is managed through a tailored CMS for quick and easy content creation and data updating.
Users can export and print data tables and graphs for use in their own presentations, a feature particularly useful for journalists and policy advocates.
Learn more about this project in my case study: