Custom e-commerce website development and design for optics

Client Background:

Our client, a leading optics retailer, sought to establish a robust online presence to cater to a wider customer base. They envisioned an intuitive e-commerce platform that not only showcased their wide range of optical products but also offered seamless browsing and purchasing experiences.

Technologies Utilized:

Frontend: Typescript, Next.js, Shadcn/ui, Tailwind, Zustand

Backend: Prisma, PostgreSQL

Deployment: Vercel

Project Outcome and Highlights:

Custom Admin Panel & User-Centric Design

We developed a custom admin panel for seamless content management across the website.

Robust Backend & Database Synchronization with ERP

We implemented a robust backend using Prisma and PostgreSQL for efficient data handling and scalability. Seamless synchronization with the client's database ensures real-time updates for products and inventory.

Custom Solutions Development

Beyond standard e-commerce features, we integrated custom solutions like a doctor prescription submission system, including its online usage, and other tailored functionalities for the optics industry. This offers a personalized shopping experience that sets the client apart.

SEO Optimization & Analytics Integration

The project also includes SEO optimization along with analytics platforms integration like Google Analytics and Hotjar to enhance search visibility and provide valuable user insights.

The combined efforts resulted in an exceptional e-commerce platform dedicated to optics, which solidified the client's position in the optics market. Its user-friendly design and seamless content management ensure a smooth shopping experience.