G2 Energy — Connecting you 2 the grid
G2 Energy design and build sustainable energy infrastructures.
In short, they connect UK businesses to the national grid — the cumulation of which equates to almost 10% of UK energy demand.
Without G2, the UK's sustainable energy infrastructure would be far less developed, impacting how people live their daily lives. Thinking about it, on a fundamental level, G2 is responsible for connection in various forms. This is the big idea that is hard-wired into the new G2 — the power of connection.
The former G2 identity had aged rapidly, looking more like an agricultural insurance company than a cutting-edge, megatrend energy business.
Yearning to be re-energised and seeking direction, we pointed the way — quite literally. Converting the lowercase 'g' to uppercase gave the mark a strong and more confident poise; then cleverly using its natural form to insinuate an arrow that points up and right in the direction of tomorrow. Above it sits the number 2 that neatly forms the G2 name and closely relates to the strapline of 'Connecting you 2 the grid'.
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