Careem - Illustration & Branding

Case Study - Careem (An Uber-owned Super App Company)

Careem is a subsidiary of the American mobility tech firm Uber Inc. Careem is a Super App that provides ride-hailing, food delivery, payment solutions, and a multitude of other services primarily across the MENA region.

I reimagined a different way that Careem could have existed in terms of its visual expression and creative strategy. So I developed a unique design language with illustrations, design elements, marketing creatives, and copy that represented the same product, features, and values but with an entirely new creative strategy!

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