Suite Case Study
The Client: Suite
A tech startup looking to break into the wedding industry, Suite needed a website and marketplace app to begin building brand awareness and get users on their MVP.
Primary Goal
Design a brand that catches the eye of couples/vendors and a product that reflects Suite's mission of simplifying the wedding planning process.
The Objectives
• Brand Design – Logo, typography, iconography, color palette, use cases, brand voice, and social media continuity. Inspired by 60's/70's graphic design and advertising. The vibe should be cheeky, unorthodox, and make visitors want to be a part of the revolution.
• Product Design, Website – A simple, highly informative website for prospective users to learn about the business, the MVP, and build a highly participatory community. The website is meant to inform and point visitors directly to the app.
• Product Design, App — A two-sided marketplace for Couples and Vendors to simply find and book each other without unnecessary red tape. Couples can send out RSVPs, build a registry, and plan every event. Vendors can search for Couples, manage their calendar, and easily withdraw their money.
