BALI GO TOURS (Brand Identity) Case Study

After traveling to Bali, Indonesia, I had the opportunity to meet Mr. Putu Laksana, the founder of one of the oldest and well-established travel agencies, Bali Go Tours.

The first time we met, it was a case of Design Love at First Sight.

He saw my portfolio and felt the urgency to have a logo design and brand identity created by me. So, we did.

Meeting Mr. Putu, the founder of Bali Go Tours, was such an amazing experience and a great opportunity while I was traveling to Bali, Indonesia.

At that time, I was the Head of the Design Department at the international travel agency, Bali Soul Journey, which was based in Romania.

The logo of Bali Soul Journey was also designed by me, along with all the concepts for online and offline media.

Mr. Putu asked me and my colleague, who was with me at the time, about the artist or agency responsible for creating the identity of Bali Soul Journey. I looked him in the eyes, smiled, and told him, "This identity was created by the person you're talking to right now." He was so excited to hear this and immediately asked my colleague if she agreed to use Bali Soul Journey's logo as inspiration for the general rebranding of his company, Bali Go Tours. She happily agreed.

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