Join a cult. Why woundn't you?

CodeCult is bunch of wonderfully weird developers who recently joined our client list. They'll be attending a hotel based tech conference called PyCon next week, where they hope to recruit some new talent.

There will be a lot other companies actively looking for new employees, so the competition amongst employers most likely will be fierce – for that reason, we've been asked to quickly come up with something quirky to gain a lot attention.

I had just one day, and here's the result – (hopefully) intriguingly secretive invitations to "join the cult" will be given out to attendees. They all include a QR code, which upon scanning load a website directing people to a specific hotel room. Fun, games, highly alcoholic beverages, animal sacriface altars and well–paying jobs will be amongst the rewards for those with enough courage to get there.

So... what do you think, both on the concept and execution? :) Attaching a more complete mockup below as well.