Andale Bearings - 0 to 50

I wanted to create a bearing character for Andale Bearing Co. that conveyed a bit of an attitude and could be used to help further define the brand. The crown on his head is representative of the bearing cage (usually plastic or metal) that keep the bearings spaced and aligned within. Bearings are often an overlooked component of industrial machinery but in the skate industry bearing brands create more desirable and customized product, essential in achieving a fast and smooth roll.

Services rendered: Art Direction, Illustration, Apparel Design

Interested in working together? - Please feel free to shoot me a quick email at andrewjur@gmail.com