Branding: Packaging should clearly display the brand and product name to help consumers identify the product and build brand recognition.

Functionality: Packaging should protect the food from damage, maintain its freshness, and be easy to use, open, and store.

Sustainability: Increasingly, consumers are looking for environmentally friendly packaging options, such as recyclable and biodegradable materials.

Safety: Packaging should also clearly display important information, such as allergen warnings, ingredient lists, and expiration dates, to ensure consumer safety.

Appeal: Packaging should be visually appealing, with eye-catching colors, graphics, and images that help to differentiate the product from its competitors.

Convenience: Packaging should be designed to be convenient and easy to use, whether it's a simple twist-off lid or a resealable zipper.

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