JANUS DISPLAYS Brand Identity

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Design Brief

Redesign existing logo to convey the company’s proprietary, user-friendly software controlling multiple digital signage installations across a client’s entire property

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My Role

• Researched major tech brand identities and the target client demographics

• Updated design without straying too far from the original logo as requested

• Addressed challenges with current logo:

  • Font was stretched horizontally

  • “DISPLAYS” was hard to read at smaller sizes

  • Dark blue looked purple in trade show graphics

  • No pixel icon for company’s proprietary software

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Deliverables

• Updated color palette

• Logo type with icon

Could your project be the next success story? 

Let’s chat about your goals: 

caragracearendt@gmail.com

517-257-6858