Entropica Labs is a startup tackling enterprise optimization problems with quantum computing, while also using optimization to improve quantum computer performance.

Art Direction

* Inspired by the company slogan: "Per Aspera ad Quantum, Per Quantum ad Astra" (Through challenges, to quantum; Through quantum, to the stars)

* Space exploration mood & Golden-Age Sci-Fi aesthetic: Reflects the ambitious journey towards a quantum future. Combines the excitement of space exploration with a nostalgic touch, reminiscent of a time when science inspired awe.

* Resonates with Entropica Lab's vision: Captures their hope to push boundaries and unlock the potential of quantum computing.

*Nod to quantum algorithms: The "E" shape references quantum algorithms, which are often visually represented by squares arranged in parallel horizontal lines.

Visual Identity System

About the logo system:

Quantum algorithms are graphically represented with squares on parallel horizontal lines. Beside the retro mood, this is what I had in mind when I created the E mark.

Web design

Marketing Collaterals

Business card

Option A

Option B

Posters