MONDIS Thrift shop - Brand Identity
Objective
Mondis, an emerging second-hand store in Romania, faced the challenge of distinguishing themselves in a saturated market dominated by competitors like remixshop and humana. Their mission was to go beyond being just another thrift store and to establish themselves as a brand that resonated deeply with sustainability and love for nature.
Agency:
Brand designer:
What we've done
Logo Construction: For Mondis, we crafted a logo that integrated their commitment to sustainability and nature, represented by the color palette and symbols.
Brand Color Palette: We selected a fresh blend of light green and orchid pink, evoking feelings of renewal, nature, and uniqueness, setting Mondis distinctly apart from its competitors.
Logo Usage Guide: We ensured the logo's versatility by providing a comprehensive guideline for its application across diverse platforms, ensuring consistent branding.