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1. User-Friendly Design: The website should have a clean and intuitive design with easy navigation. It should be responsive and work well on various devices, including smartphones, tablets, and desktops.

2. Fast Loading Speed: Pages should load quickly to provide a smooth user experience. Slow-loading websites can frustrate visitors and lead to high bounce rates.

3. High-Quality Content: The content on the website should be informative, engaging, and relevant to the target audience. It should be well-written, easy to understand, and free from errors.

4. Visual Appeal: Good websites use appropriate visuals, such as images and videos, to enhance the user experience. The use of color and typography should be consistent and aesthetically pleasing.