Mystic Mug Brand Identity

Let's take a quick peek behind the scenes of Mystic Mug Coffee Co.'s branding journey. Crafting the final brand identity involved an exciting blend of trial and error, exploration of diverse concepts, and deep design research. It's been a journey filled with learning and creativity, and the outcome is truly worth celebrating.

The design combines the comforting image of a coffee cup with celestial elements like stars and moons, all wrapped in a colour palette that embodies the brand's fun and relaxed ethos, while maintaining a high-quality look and feel.