Shine Bathroom

Shine Bathroom automates chores around cleaning, maintenance, and delivery of personal care products. The Shine Bathroom Assistant was a major innovation in the connected bathroom space with tens of thousands of satisfied customers, $8M+ lifetime revenue, and over $1M in ARR.

The Product

Our core belief was simple: we spend too much time taking care of a room that should be taking care of us. With in-home health and wellness being tied to the bathroom, we wanted to create an automated bathroom experience that improved the daily lives of people around the world. We were building a suite of products, both hardware and software, that solved common problems for people and for the CPG industry.

The Approach

We began with a lot of interviews and surveys that were designed to set our direction for the first 5 years. Our first product was much more complicated than what we launched on Indiegogo. We originally had an all-in-one seat with toilet cleaner product, with a lot of bells and whistles. However, we learned during testing that the one thing people cared about the most was the cleaning aspect of our potential product. So we pared down our initial offering, which helped us reduce a ton of cost and complexity–which in turn allowed us to achieve better margins while still providing excellent value for our customer. We created multiple market test campaigns in order to understand what motivated potential customers, and we used those findings to build our campaign on IGG, as well as to inform the marketing message for our own website.

We were a small and very agile team, and made the decision early on to focus first on iOS customers, as we had development experience with Apple and our primary demographic mostly consisted of iPhone users early on. This led to some issues later for the company as after hitting the market, the number of Android users grew considerably, which lead the team to move quickly on the development of the Android app which was very buggy in the early stages for certain versions. Overall our roadmap was centered around the Bathroom Assistant, but we had a suite of hardware products in the pipeline that included water tracking for the shower and sink, and a novel smart mirror product which we received a provisional patent for in 2021.

ROLE

Director of Design / Product

MY WORK

Product Design, Visual Design, Interaction Design, UX Design, Information Architecture, Product Development

INDUSTRY

Retail, IoT, Consumer Electronics

COMPANY SIZE

10+

OUTCOME

$500K Indiegogo Launch, $1M+ ARR, $8M+ Revenue, $1M+ VC Funding, Multiple Patents