Melix

Challenge: MELIX was seeking a visual identity that reflects its mission to expedite orders from any corner of the world, offering efficiency and reliability to its clients.

Solution: The proposed solution for MELIX's branding emerged from a fusion of creativity and meaning. The logo features the letters "ML" within an oval with two exits, symbolizing constant movement and the multitude of global opportunities. The choice of colors, such as "lapis lazuli" blue, conveys trust, and "Medium Purple" symbolizes growth and global expansion.

Distinctive Typography: To add uniqueness, we opted for the Calisto and PP Telegraph fonts in the brand's layouts. This font combination distinguishes the brand in a distinctive way.

Use of Graphic Elements and Illustrations: Our design incorporated cheerful images, graphic elements, and illustrations that breathe life into the brand and make it memorable.

Results: The result is a unique visual identity that reflects MELIX's values. We hope you enjoy this project as much as we enjoyed creating it.

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