LEBOM UX/UI Redesign (Case Study)
LEBOM is a football betting app that allows you to compete with your friends rather than betting against the bookies. Users are able to predict the results of a number of matches being played that week, each correct result or score earns points & at the end of the week/season the player with the most points takes the pot waged.
LEBOM has made a lot of noise on social media in the past few months, constructing a successful influencer marketing campaign. It has caught a lot of eyes and downloads from its target audience including myself. After downloading the app however, I found it to be quite unusable. Well that's quite harsh, the app was usable but it lacked something. This missing piece has been turning users away. So I embarked on this project to understand what was fundamentally wrong with the user experience and fix it....
Project goal: Increase conversion rate of new users to recurring users
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