PrimaVera

The mission and vision of PrimaVera were to create tasty and organic meals kits and pantry staples with a focus on sustainability by using locally sourced and seasonal ingredients to help reduce food waste and create earth-healthy changes. I named the brand PrimaVera because of its Italian to English translation of “Springtime” where the new harvest of the year begins. The brand utilizes flowing, organic shapes and fresh bright colors to make it look appetizing. The packaging was inspired by a picnic basket and I wanted to include a handle with latches that could be easily opened and doesn't require glue to tape to close.