Scalp Micropigment

Branding a cosmetic procedure? I'm playing around with a concept for a cosmetic procedure done by the New Hair Institute called, Scalp micropigmentation (SMP).

It's primarily going to be used on their website http://scalpmicropigment.com — which is a place dedicated just to the smp side of their practice — Therefore it's not something I'm going to get too caught up in aesthetic-wise. Tbh, I think the head is on the unsophisticated/laid back side and would work better in a lifestyle/fashion genre than it does in a medical setting.

The word Scalp Micropigment has some really great arrangement of letters and the helvetica font shows that off. The curving of the c and p in scalp, and the c - o -p - g in micropigment looks so nice.