Buddy - Espresso Bar Brand Identity

The client's objective was to create a brand that was trendy and approachable while also mirroring the forthcoming product's high quality. Buddy aimed to capture the attention of the trendy upper-middle class families and working professionals residing in the local vicinity. To address this, I devised a distinctive brand identity featuring an illustration of the owners, instilling a sense of community integration and approachability. The personalities of the owners took center stage, adding a personal touch to the brand's character. The illustration was both on trend and approachable.