PsychoDietMed – Brand Identity
Balance between body & mind – psychodietetic clinic in a modern packaging
What is the key to achieve and maintain your dream figure? Mental well-being and healthy relationship with food. Sylwia Prawdzik – an experienced psychodietician, knows it very well. She cares about the comfort of her patients and helps them change their lives for the better… and healthier!
Face of the business – logo of psychodietetic clinic
The logo was to become the quintessence of what was contained in the name of the clinic. We wanted it to send a clear message – balance between body and mind is the key to a healthy life. We’ve created 5 proposals, and here's the winner!
The sign depicts the brain 🧠 from a lateral perspective. The form resembles the chat bubble or thinking. It has a stethoscope written in it, which is arranged in the heart and signifies care. We used the sans-serif font “Satoshi Medium”.
Modern psychodietetic clinic needs an expressive graphic outfit
And that's how an unconventional visual identity was created. Delicate colors intertwine with a strong accent. Powder pink soothes and refers to femininity and warmth 🌷
In turn, navy blue is associated with professionalism, safety and education. At the same time, it breaks femininity and shows that PsychoDietMed is a place for everyone!
A new version of visual identity
What should PsychoDietMed look like? It must be associated with professionalism and medicine, and at the same time give the impression of a clinic accessible to everyone – friendly and trustworthy. Readability and transparency are essential in order not to overwhelm anyone with information 📖
