Website Design UX/UI • karlmission.com
About the Project:
We are KARL, a CRO company embarking on a mission to launch in the United States. Our vision is to empower clients and foster their growth through genuine CRO strategies.
Live website: karlmission.com
Mission:
The mission was to rebrand KARL for its introduction into the U.S. market. The challenge was to create a brand identity that effectively showcased the scientific and technical expertise of a CRO while embodying the fun and dynamic company culture that defined KARL. The website required a homepage that not only presented KARL's services but also conveyed the unique experience offered by the KARL team.
Key Feature - TikTok Landing Page:
One notable page design within this project was the creation of a special landing page tailored for the substantial traffic influx from TikTok. This landing page catered to a younger demographic and those who had viewed KARL's TikTok content but may not be well-versed in CRO. Designed with a more fun and engaging approach, it aimed to bridge the gap between TikTok's audience and KARL's services.
Visit our TikTok landing page: karlmission.com/tiktok
Process:
Brand Strategy Development:
The project began with a deep exploration of KARL's core values and mission. A brand strategy was developed to encapsulate KARL’s commitment to scientific rigor, technical excellence, and a vibrant company culture. This strategy served as a guidepost for all subsequent design decisions.
Visual Identity and Messaging:
KARL's new brand identity was crafted to strike a balance between the serious, scientific side of CRO and the lively, engaging culture within the company. The logo, color palette, and typography were selected to reflect this duality.
Website Design and Development:
The website was designed to be a visual and experiential representation of KARL's identity. The homepage showcased KARL's services in a user-friendly manner, and the team's personality shone through engaging content and interactive elements.
Content Creation:
Engaging, informative, and compelling content was generated to highlight KARL's services, company culture, and dedication to their clients.
Solution:
The result was a brand and website that perfectly encapsulated KARL's identity. KARL was now positioned as a CRO company that seamlessly merged scientific and technical expertise with a fun and engaging company culture. The website's homepage effectively communicated KARL's services while reflecting the dynamic and approachable nature of the KARL team. This rebranding and website launch not only enabled KARL to make a memorable entry into the U.S. CRO market but also positioned them as a trusted partner committed to delivering genuine insights and excellent execution.
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