Redefining the customer experience

To increase bulk sales and drive more revenue, we undertook a strategic overhaul of the customer journey. Our approach involved capitalizing on the potential of single product pages to entice users to buy in larger quantities at discounted rates.


To achieve this, we used the single product pages as a gateway to encourage users to explore bulk purchase options. Once users were enticed by the bulk pricing options, we directed them to a dedicated webpage that showcased the wholesale pricing capabilities in more detail. 



We created a compelling narrative around the benefits of buying in bulk, highlighting the value for money and convenience that this approach offers.


This strategy helped Rotaform pivot from single-product sales to larger quantities of sales, while also providing users with a seamless and intuitive buying experience.

688%

Increase in Website traffic via Google Ads & SEO.

240%

Increase in website conversion as well as significant margin lift.

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