The Good Gourd Logo & Branding Design Project

The Good Gourd is a passion project I completed based on a design brief for a contest.

The Good Gourd is a pumpkin patch and farm that needed a logo design and brand identity. They are a family friendly farm with lots of activities to offer, such as a corn maze, hay rides, fall treats, and pumpkin picking.

I designed a fun and warm logo with rustic typography to play on the idea of family fun. There are coffee cup designs, social media templates, signage, menus, and more. I wanted this project to invoke feelings of crisp autumn days and family time spent together doing fun activities.