Labelling boxes for alibaba.com

Our first system for an Asian client, playing globally: a portal where dynamic characters and playful shapes explore endless possibilities.

The project kicked off by exploring multiple art direction routes, inspired by Alibaba.com's Window and Globe branding elements. We embraced outlines, dynamic poses, and the concept of a portal, creating a visual language.

More on illo.tv/alibaba

Credits — Creative Direction @ile_no & @rawcedine + Illustration Lead @zofiabuti + Animation Leads @davecubitt + Illustration @lalemme + Animation @riccardo.motion + Producer @ani.karmn, @kenglamazon & Republic Studio + Portfolio Sound Design @rocketaudiostudio + Portfolio @ciofanadrago