Designing with Familiar Symbols for Brand Trust

Hey Designers! I just published a new article diving deep into the psychology of brand familiarity.

Ever wondered how to make your designs instantly recognizable yet innovative? The secret might be simpler than you think.

Futuristic Yet Familiar

We're talking gradients; we're talking holographics, but guess what's at the core? A heart. Yes, the age-old symbol of love and care. It's amazing how a familiar symbol can be transformed into something so futuristic while remaining comforting to the eye.

Designers, This One's for You

The article focuses on the role designers play in building both immediate and long-term brand familiarity. Your skill in using universally understood symbols like the heart can make or break a brand's narrative.

Check it out now! https://link.medium.com/WB2JNErNNDb