Brand Identity for Candle Brand
Cozy Candela, a candle company set out to create an ambiance of warmth and comfort in homes worldwide. With a focus on crafting high-quality candles using premium materials and soothing scents, Cozy Candela aimed to become synonymous with relaxation and coziness.
Objective:
The primary goal was to develop a captivating brand identity, logo, and packaging design that would evoke feelings of comfort, relaxation, and warmth while showcasing the premium nature of Cozy Candela's products.
Approach:
Thorough market research, trend analysis, and competitor evaluation guided the design process. Inspired by the company's name and its mission to create cozy atmospheres, I conceptualised a branding and packaging design strategy centred around elements of warmth, comfort, and simplicity.
Concept Development:
The concept for the logo and branding revolved around capturing the essence of coziness and illumination. Drawing inspiration from the warm glow of candlelight, I envisioned a logo that combined elements of flame and comfort to evoke a sense of serenity and relaxation.
Design Execution:
Utilising soft, inviting colours and minimalist design elements, alongside the word mark, I crafted a sub logo featuring a stylised candle flame. The use of gentle curves and flowing lines accompanied by rich, warm, earthy tones conveyed a sense of warmth and comfort, whilst adding a touch of elegance and sophistication.
Label Design:
For the label design, I opted for clean, modern aesthetics with a focus on simplicity and functionality. Incorporating the logo prominently, I designed packaging that reflected the brand's commitment to quality and craftsmanship.
The final branding and packaging design successfully captured the essence of
Cozy Candela, embodying warmth, comfort, and relaxation. Through thoughtful design elements and a focus on simplicity, the branding and packaging effectively conveyed Cozy Candela's commitment to creating cozy atmospheres and premium-quality candles, establishing the brand as a beacon of relaxation and comfort in the candle industry.