Tadvingar Visual Identity Design

Design Strategy:

TADVINGAR is an online and currently web-based platform specializing in providing video editing and production services for publishing on a variety of platforms.

Among the distinguishing features of the TADVINGAR are the following: - High speed of preparation - 24-hour online access and ordering - Online ticketing capability Design strategy Based on the marketing goals of the TADVINGAR and the analysis of the market and the target audience, "speed in video production and editing and keeping customer secrets" was considered as the main design approach. In this concept, a scissor object was used to convey the concept of editing, and the image of a rabbit was used for speed and agility. One of the main reasons for choosing these two images, in addition to the proper transfer of concepts, was the coordination and similarity of the scissors and the rabbit form.