Case Study: Opal Kelly

Opal Kelly is a maker of USB and PCI Express FPGA modules from Portland, OR. Superawesome is helping them stand out within the hardware industry by augmenting their staff with designers and developers, acting as their marketing department.

Challenges

The hardware industry is well known for design, and marketing neglect. There aren’t many small companies which focus on, and to be perfectly honest give much attention to design. The leadership at Opal Kelly recognized this as an opportunity and brought in Superawesome some 10 years ago in order to make itself memorable, and stand out from their competitors.

Solutions

Acting as the marketing department Superawesome has come up with a new visual identity for Opal Kelly, created — and still maintains — a marketing website, designed lovely packaging for their products, and supports the company in many advertising efforts by providing ad concepts and graphics.

Outcomes

Opal Kelly is recognized as a leader in FPGA electronics, launched the SYZYGY open standard for interconnecting devices, created FrontPanel SDK, and established partnerships with various larger producers such as Xilinx, Siemens, and the like.