Social Sentiment Trends

Investio discovers trends and shifts in how consumers are behaving by scanning social media for every mention of every brand or product. By analysing this social data, Investio is able to provide their users (investors, analysts, marketers, competitors…) with a competitive advantage in the market.

Investio had all their Trends categorised by industry in a long, static table without a way of searching for anything specific, sorting by, filtering, etc. And once a Trend was selected it wasn’t clear how one could navigate out by exploring other related trends and/or companies. Effectively the flow was linear and too exploratory: users had to click on each Trend one by one and exit/re-enter the page each page, remembering where they were a screen ago. We wanted to allow the user to quickly be able to swift through trends, compare them against each other, and more efficiently find what they’re interested in out of the long list of trends.

The Trends feature was in dire need of redesigning because it was a pile of very valuable information that was unnavigable the way it was, so no one wanted or knew how to use it. We met the business’ needs by applying UX best practices and unifying what they had in the back end with how a user nowadays would be accustomed to using a SaaS product. For the user, not only can they find their way much easier but we entice them to get creative with their exploring by always suggesting other pathways other than back, like other topics that relate to the one you’re looking at but you may have not thought of.

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