Rumo Negócios® - Rebrand Identity
Rumo Negócios® is a specialized consulting firm in Business Valuations, Valuation Engineering, Business Advisory, Documentation, Asset Allocation, and Mergers and Acquisitions (M&A), offering services specifically tailored to companies in the Lower-Middle Market segment.
With over a decade of experience in the market, the need arose to rejuvenate the brand's image through a complete visual identity rebranding. The concept was to incorporate the symbolism of the name "Rumo" and align the idea with the investment sector niche. The result was the creation of a new logo that conveys the idea of constant movement, always ascending. For typography, a design was sought that would bring modernity to the brand, adopting straight and condensed letters. Additionally, a review of the color palette was conducted. The red, which could be interpreted negatively, was replaced by shades of blue with a subtle touch of purple. This choice sets the brand apart from the common light blue standard widely used in this market niche.
The final result is a visual identity that reflects modernity, simplicity, and solidity, reinforcing the presence and commitment to clients in the world of investments.