Perfect White Tee

The newly revamped Perfect White Tee website was designed with a strong focus on content marketing, product value, and increasing the Average Order Value (AOV). The previous version of the site didn't effectively communicate why the brand's products warranted a premium price, making it challenging to convert cold traffic (new visitors). However, through strategic improvements such as enhancing content, providing educational information about the fabrics and manufacturing processes, and implementing tactics like upsells and shipping thresholds, we were able to help Perfect White Tee achieve a higher level of profitability.