Watch Forever - Rebranding UI/UX

Hello everyone! ๐ŸŽ‰

I'm excited to share my latest project: the redesign of the e-commerce website Watch for Ever, specializing in luxury watches. The goal was to modernize the interface using a mobile-first approach and to establish a new design system for the site.

Before the redesign, Watch for Ever operated solely as a showcase website, allowing visitors to explore their range of luxury products. The only way to proceed with a purchase was to contact the sales team via WhatsApp. With the new design, we've transformed Watch for Ever into a comprehensive e-commerce platform. Users can now not only view detailed information about each product but also proceed directly with online purchases. Additionally, we've introduced a dedicated customer support section to make the buying experience even more seamless and supported.

We optimized the registration flow and mobile navigation for a smooth and intuitive user experience. In addition to direct purchasing, users can now submit an alternative financial proposal for their desired product, making the buying process more flexible and engaging.

Buying/Selling Experience:

We also designed the new purchasing journey on the website, incorporating advanced security measures for payments during the checkout phase and offering a highly refined customer support experience.

Eugenio Peluso
Bold designs for a bold digital world.
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