Paradox

Paradox website has the vision to revolutionize the traditional way of programming by replacing it with an interactive GUI-based programming approach for beginners and professional developers. Paradox website has been designed from the ground up with hand-drawn illustrations. All the illustrations were created on an iPad using an app called Sketch. This design showcases the company's translucent and clean aesthetic. The colors for the illustrations were handpicked to evoke different emotions, ranging from warmth to a cool breeze, providing viewers with a unique experience. Stories are portrayed throughout the website, such as on the subscription page, where the illustrations depict a person's flower business journey. The community subscription shows the beginning with a bouquet, the professional subscription features a flower shop, and the business plan shows a vehicle (a popular vintage vehicle for transporting goods) filled with flowers, symbolizing growth and expansion. Each unique screen's illustration represents the vision and overall summary of the page, conveying a deep meaning related to the company and engaging viewers with its narrative.