Branding: Heavy Metal Barbell Gym

Full rebrand for Heavy Metal Barbell (HMB), a warehouse gym in the beach town of Ocean Grove, Australia. A new logo was created that incorporates a distinctive blue color, a modern font and a wave represents the town, known for its beaches. The wave cleverly takes the form of a flexing arm, representing the gym. Accompanying illustrations, part of the branding toolbox, have also been included.

Below is the previous logo: