The Vegan Pizza Co - Nottingham. Brand Design

Vegan Pizza Co delivers low calorie, health conscious alternative to the Italian classic, with a signature Vietnamese blend of spices incorporated into their sauces. Founded by Combat Sport and Fitness Coach Chau Allen. 

Chau combines his culture and fitness philosophy with one of the world's most consumed meals, providing quality in limited supply to those who seek a cleaner pizza experience.

Through strategy we developed a unique identity system featuring packaging, mural designs and signage which embodied the spirit and belief to be a vibrant, fun and youth-driven pizza shop. Competitive with high street chains but distuguishable above the noise of existing pizzeria shops around the Nottingham City.

The Vietnamese flag planted firmly in the 'P' represents the meeting point of Chau's origin and Chau's mission.